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The Drop

Welcome to The Drop

A new online magazine that connects you to wines you’ll love

Pix Editors By June 1, 2021
illustration of wine and vineyards in a valley
Welcome to The Drop. Illustration by Meredith Miotke.

Wine is a chameleon and we love it that way: It can be as intellectual as you like, or it can give instant gratification. Sometimes you’re searching for a cellar-worthy stash. Other times you just want a good weeknight pizza wine.

That’s where The Drop comes in.

Our goal is simple. We connect people to wines they’ll love. Of course, there are other publications out there with similar ambitions. What makes The Drop different is our willingness to ask provocative questions and bury tired wine tropes — whether we’re myth-busting, trendspotting, or going deep on the science of wine.

But we also want to have fun. Wine is about more than what’s in the bottle: It’s about connecting with friends, celebrating special moments, and enjoying life — so we want to bring more people to the party. 

Wine culture for all

Our content is always accessible, actionable, and free of pretense, whether you’re into Barefoot or Lafite. No dictionary or viticulture degree needed. Just tips, bottle recommendations, and news you can use.

Fresh perspectives

We offer a range of perspectives, from well-known writers with deep knowledge to newer voices from diverse backgrounds. No conflicts of interest. No #sponsored posts. No press trip sycophants. Just authentic stories from authoritative wine voices.

Best-in-glass picks

We know choosing a bottle can be overwhelming. Our content helps take the guesswork out of the equation. The expert sources we tap are the best in the business, sharing their top picks. No marketing. Just relevant recommendations.  

So whether you’re new to wine or deeply devoted to Rhône-style reds, we’re here to connect you to new bottles. And we think that’s more refreshing than a Vinho Verde.


The Drop Editors