The Wine Advocate Teams Up With Pix

NAPA — Robert Parker Wine Advocate, the world’s most trusted wine authority for over 30 years, has announced a partnership with the wine discovery platform, Pix.

When Pix users and subscribers search for wines, they will now have access to Robert Parker Wine Advocate’s extensive set of ratings and reviews.

“The Robert Parker Wine Advocate international team of reviewers selects and reviews the world’s best wines,” said Paul Mabray, founder, and CEO of Pix. “Then we come into play. Pix helps wine lovers locate those bottles quickly and easily, whether they want to pick it up down the street or get it shipped across the country.”

In the future, when subscribers of click on recommended wines, they will be taken to bottle listings on Pix, which show the product’s availability nationwide, as well as the expert ratings from the Robert Parker Wine Advocate’s world class critics. Pix catalogs one of the largest wine selections on the web. Unlike other platforms, Pix’s bottle searches are complete and transparent – and offered entirely for free.

“We are pleased to start a collaboration with a new online platform such as Pix and offer our customers the ability to easily find the wines that they have been reading about on our platform. As more and more of the wine world is digitalizing, the partnership with Pix enables us to take advantage of new technologies and offer our customers added conveniences and usability, said Nicolas Achard, Chief Executive Officer, Robert Parker Wine Advocate.

Why Pix?

Pix is the world’s first wine discovery platform that makes buying the right wine for the right occasion quick and easy. With a clever wine search engine and curated discovery sets, Pix offers users a seamless way to find wine.

The results include accurate pricing and — coming soon — bottle availability specific to a user’s location. Pix is free to use, for both wine lovers and sellers. The site is paid for by collection and keyword advertising, which will be clearly labeled as such.

“Although more consumers than ever are looking for wines online, they’re not finding the answers they need,” said Paul Mabray. “At the moment, they need to search multiple sites for information about the wine and where to buy it. With Pix as a one-stop find and decide spot, we’ve created the wine site that we personally want to use.”

To educate and engage wine drinkers, Pix also has an editorial arm, The Drop, which showcases the writing of some of the world’s most notable wine writers and experts.

About Robert Parker Wine Advocate

Founded in 1978, Robert Parker Wine Advocate quickly became the most trusted wine publication in the world, thanks to founder Robert Parker’s insistence on reviews that were free of conflicts of interest.

Today, its online database contains more than 450,000 wine reviews and ratings, making it the richest such site in the world. Today, its respected team of internationally acclaimed wine critics reviews wines from more than 25 countries and 500 regions. Its scores and reviews remain the most trusted and quoted worldwide.

By teaming with Pix, Robert Parker Wine Advocate can now offer its members a direct link to the wines they’re reading about, allowing them to buy the wines they want at the best price.

“Being able to offer Robert Parker scores and reviews to our users means we can offer a level of unmatched insight,” said Paul Mabray. “For our part, we look forward to serving’s subscribers with top-notch search and locate services.”

Pix was founded in Napa, CA by an industry-vetted team spanning wine and tech, led by digital wine innovator Paul Mabray.



PR and Marketing Contact: Erica Gomez,
Editorial Pitch Contact: The Drop Editorial Team,