NAPA, CA — Pix, an online wine platform, today announced the launch of its new wine discovery magazine, The Drop. The digital publication is focused on a simple goal: to connect people to wines they’ll love.
“Although more consumers than ever are looking for wines online, they’re not finding the answers they need,” said Pix founder and CEO Paul Mabray. “At the moment, they need to search multiple sites for information about the wine and where to buy it.”
That’s where Pix and The Drop come in, as a one-stop find and buy spot. Now in closed beta, Pix features wines from more than 230,000 sellers worldwide. As Pix’s editorial arm, The Drop provides users with much-needed context, helping to guide users to bottles that are right for them.
The Drop is editorially independent and led by publishing veterans Erica Duecy, chief content officer, and Felicity Carter, executive editor. Duecy most recently led VinePair as its chief content officer and editor-in-chief. Carter’s most recent role was editor-in-chief of Meininger’s Wine Business International.
“We are 100% focused on our users and their needs, whether they’re looking for a perfect everyday wine or a gift for their boss,” said Duecy. “Most of our articles are actionable, with tips, bottle recommendations, and news you can use. But we also like a good story. We’re publishing first-person essays, travel features, and other content that provides inspiration and new ways into wine.”
The publication offers a range of perspectives, from well-known writers with deep knowledge to newer voices from diverse backgrounds. Launch articles included wine horoscopes with bottle recommendations by Alice Feiring, a deep dive into crunchy summertime reds by Paula Redes Sidore, and a wine-focused, coming-of-age essay from Betsy Andrews, among others.