A. Identifiers

Examples

Unique personal identifier, online identifier, Internet Protocol address, email address, account name, address, phone number.

Whether Collected; Purpose of Collection

Collected, as follows:
Pix.wine collects unique personal identifiers, online identifiers, Internet Protocol addresses and account names of the Pix User in order to build a profile of the Pix User to return more relevant results to the Pix User when s/he uses the Pix Services to search for wine.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Examples

Name, address, phone number, and if you are a wine seller buying advertising on our site, bank account number, credit card number, debit card number, or any other financial information.

Whether Collected; Purpose of Collection

Collected, as follows:
The Pix Service Customers provide bank account numbers, credit card numbers, debit card numbers and other financial information in connection with procuring the Pix Services.

C. Protected classification characteristics under California or federal law

Examples

Age, sex (including gender, gender identity, gender expression).

Whether Collected; Purpose of Collection

Collected, as follows:
Pix.wine collects information regarding the age and sex (including gender, gender identity and gender expression) of the Pix User in order to make the content we present to the Pix User more relevant to her or his use of the Pix Service.

D. Commercial information

Examples

Records of income, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Whether Collected; Purpose of Collection

Collected, as follows:
We collect information regarding the Pix User’s income and the products or services that the Pix User considers while using the Pix Service in order to make the content we present to the Pix User more relevant to her or his use of the Pix Services. 

E. Biometric information

Whether Collected; Purpose of Collection

Not Collected.

F. Internet or other similar network activity

Examples

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

Whether Collected; Purpose of Collection

Collected, as follows:
We collect information regarding the Pix User’s browsing history and search history while using the Pix Service in order to make the content we present to the Pix User more relevant to her or his use of the Pix Services.  

G. Geolocation data

Examples

Physical location or movements.

Whether Collected; Purpose of Collection

Collected, as follows:
We collect physical location and movement information in order to make the content we present to the Pix User more relevant to her or his use of the Pix Service. For example, we may present wine for sale in a store that is located near the Pix User.

K. Inferences drawn from other personal information.

Examples

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes.

Whether Collected; Purpose of Collection

Collected, as follows:
We collect information regarding the Pix User’s preferences, characteristics, psychological trends, predispositions, behavior and attitudes in order to make the content we present to the Pix User more relevant to her or his use of the Pix Service.

Other

Examples

Click behavior, for example, to which wine selling site our customer clicks through from Pix

Usage of our partner sites if that partner shares information with us.

Whether Collected; Purpose of Collection

Collected, as follows:
We collect information regarding the Pix User’s click behavior, such as to which wine selling site the Pix User clicks in connection with the Pix Service, as well as information regarding the Pix User’s use of such wine selling sites.

H. Sensory data

Whether Collected; Purpose of Collection

Not Collected.

I. Professional or employment-related information

Whether Collected; Purpose of Collection

Not Collected.

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

Whether Collected; Purpose of Collection

Not Collected.